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IGI Europrint - Promotions Agency producing high quality scratch card, unique codes and other promotions games
IGI Europrint, a
GTECH
company and promotions agency offers media companies another set of sophisticated
solutions to attract new players, expand distribution channels
and integrate offline and online applications.
For more than 25 years, IGI Europrint has delivered innovative
promotional games, contests and sweepstakes to players around the globe in a variety of media formats. Today, IGI Europrint broadens the gateway for outstanding promotional game content and distribution opportunities by employing exciting game creativity and state-of-the-art technology solutions in the printing and packaging industry as well as in the
interactive
IT arena.
Europrint is among the world's largest promotions agency providing media promotional games and
IGI has pioneered the development of interactive televised lottery games.
Below are some examples of our promotional games offered by one of the leading promotions agency:
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The Da Vinci Code (The Daily Mail / Sony Home Entertainment)
A game card promoting the DVD
release of the film "The Da Vinci Code", which was inserted
into the Daily Mail newspaper.
Each card contained 25 squares (in a 5 x 5 grid), from which 6
squares were punched out allowing the player to see through
the scratch card.
Every day the newspaper publishes a grid 5 squares deep and 13
long containing 6 different symbols repeated numerous times.
The game card is placed on the left of the grid and moved to
the right one square at a time until the end of the grid on
the right is reached. If at any time, 6 identical symbols
appear in the 6 cut out holes (on a single move), the prize
relevant to that symbols is won.
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Walkers "Win an iPod mini" Promotion
A unique code was published
on every walkers product. Consumers responded by sending a
code via SMS and a draw takes place every 5 minutes during a
one-month period and approximately 9,000 iPods were given away
during the promotion.
This promotion was designed solely to boost volume sales of
the Walkers core range. Intensive advertising and marketing
backing, including a major television campaign, special
packaging and in-store support.
Approximately 15 million consumer entries across the month of
September were received.
The promotion won Gold in National and Worldwide award
ceremonies.
Sales in the impulse channel increased by 10 per cent
year-on-year.
Approximately 1,000,000,000 unique codes generated.
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Sainsbury's & Camelot Promotion
Joint promotion between Sainsbury's supermarket and the UK National Lottery provider Camelot. Players who purchased tickets for the lottery games "Lotto" or "Euromillions" at Sainsbury's stores were given a peel open game card with which they could win money off vouchers to be spent in Sainsbury's.
Prizes ranged from £2.50 instant money off vouchers, to free shopping at Sainsbury's for a year (limited to £5,000 worth of shopping vouchers spread over 12 months).
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The Daily Mail Instant Cash Promotion
This scratch card was inserted into a national newspaper.
The scratch card lasts for 5 weeks allowing the player to play one scratch off game each week. If 3 identical amounts are revealed in any one week, that amount can be claimed instantly. Alternatively 2 identical amounts on the card plus an identical bonus amount in the newspaper also wins.
As an additional incentive a further two separate games were added to the scratch card keeping the players interest throughout the week.
Please contact IGI Europrint the leading promotions agency in the UK if you wish to discuss any promotional games or other printing promotions you may require.
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