WORLD’S LARGEST SCRATCHCARD
National Lottery
According to the Guinness Book of Records the world’s largest scratch card was produced in New Hampshire (USA) measuring a whopping 36 feet x 18.8 feet.At IGI Europrint we like a challenge, so when Camelot approached us to help we couldn’t resist.
In June of this year Camelot launched its new £10 scratch card with a jackpot prize of £4 million. To coincide with their advertising campaign on both TV and radio, Camelot also wanted to gain further exposure online by means of a video clip on YouTube. It was decided to create “The National Lottery’s largest ever scratch card” and film it being erected using time lapse photography.Plans were put in place for IGI to produce a card over 42 feet high and 18 feet wide. We had just two weeks to produce and erect this monster outside Leeds’s largest shopping Mall at White Rose. Needless to say everything went to plan, and the unveiling took place on schedule along with the help of Europe’s tallest man at 7 feet 7 inches and Adam Catterall the star of Camelot’s TV ads.Andrew Brennan & Wayne Fyles on location with Europe’s tallest man, Neil Fingleton.
National Lottery
According to the Guinness Book of Records the world’s largest scratch card was produced in New Hampshire (USA) measuring a whopping 36 feet x 18.8 feet.At IGI Europrint we like a challenge, so when Camelot approached us to help we couldn’t resist.
In June of this year Camelot launched its new £10 scratch card with a jackpot prize of £4 million. To coincide with their advertising campaign on both TV and radio, Camelot also wanted to gain further exposure online by means of a video clip on YouTube. It was decided to create “The National Lottery’s largest ever scratch card” and film it being erected using time lapse photography.Plans were put in place for IGI to produce a card over 42 feet high and 18 feet wide. We had just two weeks to produce and erect this monster outside Leeds’s largest shopping Mall at White Rose. Needless to say everything went to plan, and the unveiling took place on schedule along with the help of Europe’s tallest man at 7 feet 7 inches and Adam Catterall the star of Camelot’s TV ads.Andrew Brennan & Wayne Fyles on location with Europe’s tallest man, Neil Fingleton.
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