X-MEN
Daily Mirror
In May 2014, the Daily Mirror ran a promotion to support a new film launch: X-Men Days Of Future Past.
Readers could interact by placing the thermographic panels against their foreheads, revealing codes to try and match with those published in the newspaper. The ‘Think-a-win’ mechanic replicated the thinking powers of one of the main characters in the film – Professor Xavier.
Prizes included cash, train tickets and X-Men merchandise.
Daily Mirror
In May 2014, the Daily Mirror ran a promotion to support a new film launch: X-Men Days Of Future Past.
Readers could interact by placing the thermographic panels against their foreheads, revealing codes to try and match with those published in the newspaper. The ‘Think-a-win’ mechanic replicated the thinking powers of one of the main characters in the film – Professor Xavier.
Prizes included cash, train tickets and X-Men merchandise.
8 July, 2014
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