IGI Europrint - We are the play makers

IGI Europrint, a GTECH company, offers media companies another set of sophisticated solutions to attract new players, expand distribution channels and integrate offline and online applications.

For more than 25 years, IGI Europrint has delivered innovative promotional games, contests and sweepstakes to players around the globe in a variety of media formats. Today, IGI Europrint broadens the gateway for outstanding promotional game content and distribution opportunities by employing exciting game creativity and state-of-the-art technology solutions in the printing and packaging industry as well as in the interactive IT arena.

Below are some example promotions.

The Da Vinci Code (The Daily Mail / Sony Home Entertainment)

A game card promoting the DVD release of the film "The Da Vinci Code", which was inserted into the Daily Mail newspaper.

Each card contained 25 squares (in a 5 x 5 grid), from which 6 squares were punched out allowing the player to see through the card.
Every day the newspaper publishes a grid 5 squares deep and 13 long containing 6 different symbols repeated numerous times.

The game card is placed on the left of the grid and moved to the right one square at a time until the end of the grid on the right is reached. If at any time, 6 identical symbols appear in the 6 cut out holes (on a single move), the prize relevant to that symbols is won.

Walkers "Win an iPod mini" Promotion

A unique code was published on every walkers product. Consumers responded by sending a code via SMS and a draw takes place every 5 minutes during a one-month period and approximately 9,000 iPods were given away during the promotion.

This promotion was designed solely to boost volume sales of the Walkers core range. Intensive advertising and marketing backing, including a major television campaign, special packaging and in-store support.

Approximately 15 million consumer entries across the month of September were received.

The promotion won Gold in National and Worldwide award ceremonies.

Sales in the impulse channel increased by 10 per cent year-on-year.

Approximately 1,000,000,000 unique codes generated.

Sainsbury's & Camelot Promotion

Joint promotion between Sainsbury's supermarket and the UK National Lottery provider Camelot. Players who purchased tickets for the lottery games "Lotto" or "Euromillions" at Sainsbury's stores were given a peel open game card with which they could win money off vouchers to be spent in Sainsbury's.

Prizes ranged from £2.50 instant money off vouchers, to free shopping at Sainsbury's for a year (limited to £5,000 worth of shopping vouchers spread over 12 months).

The Daily Mail Instant Cash Promotion

These cards were inserted into a national newspaper.

The card lasts for 5 weeks allowing the player to play one scratch off game each week. If 3 identical amounts are revealed in any one week, that amount can be claimed instantly. Alternatively 2 identical amounts on the card plus an identical bonus amount in the newspaper also wins.

As an additional incentive a further two separate games were added to the card keeping the players interest throughout the week.
 

Promotional games, unique codes, printing, game cards, gamecards, on-pack printing, in-pack printing, SMS games, internet flash games, lottery games, increase sales promotion, FMCG promotional codes, data production. Example Clients : Pepsi, The Mail, McDonalds, The Mirror, Coca-Cola, Burger King, Local Newspapers around the world, Lottery companies and many more.
Print technology and experience with Litho, flexo, screen and gravure printing with Laser, inkjet, Scitex and Domino variable imaging, followed with folding, die cutting, gluing, perforated, laminating, scratch off, coin reactive, collating and packaging on a range of materials from thermal papers to hi-gloss boxboards.