Welcome to IGI Europrint

Experts in creating and producing Promotional Games for clients around the world.

If you are looking to :

  • Increase Sales
  • Increase Circulation
  • Engage with your customers more
  • Increase Footfall
  • Increase awareness
  • Capture Customer Data 
  • Differentiate yourselves from your competitors
  • Reward your customers
  • And have fun along the way!!!

 Then look no further than IGI Europrint

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New Game In India

MM2013cardaIGI Europrint created a new promotional campaign for a family owned daily newspaper in India. The promotion, called SWAMA TAMBOLA was launched in December.

The concept involves a gamecard containing 6 ‘holes,’ where the positions of the holes vary from card to card. To play, readers lay their card over the daily grid printed in the newspaper, revealing symbols. If a reader reveals 6 identical symbols they win a prize.

Additional play value is achieved by readers being able to slide their card along the published grid for further chances to win.

IGI Europrint produced gamecards which were hand-inserted into copies of the newspaper prior to launch.

TV and Radio campaigns helped to promote the launch, as well as an in-paper campaign

Initial results indicate a substantial increase in circulation, together with major participation from younger readers.

 

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Readers lay their card over the daily grid printed in the newspaper, revealing symbols.