Experts in creating and producing Promotional Games for clients around the world.
If you are looking to :
- Increase Sales
- Increase Circulation
- Engage with your customers more
- Increase Footfall
- Increase awareness
- Capture Customer Data
- Differentiate yourselves from your competitors
- Reward your customers
- And have fun along the way!!!
Then look no further than IGI Europrint
IGI Europrint created a new promotional campaign for a family owned daily newspaper in India. The promotion, called SWAMA TAMBOLA was launched in December.
The concept involves a gamecard containing 6 ‘holes,’ where the positions of the holes vary from card to card. To play, readers lay their card over the daily grid printed in the newspaper, revealing symbols. If a reader reveals 6 identical symbols they win a prize.
Additional play value is achieved by readers being able to slide their card along the published grid for further chances to win.
IGI Europrint produced gamecards which were hand-inserted into copies of the newspaper prior to launch.
TV and Radio campaigns helped to promote the launch, as well as an in-paper campaign
Initial results indicate a substantial increase in circulation, together with major participation from younger readers.
Readers lay their card over the daily grid printed in the newspaper, revealing symbols.