In 2008, IGI Europrint (IGI) was asked to assist with a promotion for Barclays Bank in raising awareness of their Premier League football sponsorship. This opportunity allowed IGI to offer their new Promoroll concept. The Promoroll idea fits directly into most customers existing infrastructure and allows for unique promotional information to be printed on the reverse side of individual receipts. This highly secure game mechanic can be linked to SMS, POS instant win, internet, loyalty incentives or even to benefit various charities. The concept is highly adaptable and fits a variety of different markets including retailers, banks, betting shops, pubs, FMCG or the leisure industry. In Barclays case, they use Promorolls for their ATM receipts. Each customer using the ATM machine receives a receipt with a unique 10 digit number on the reverse. This number then allows the customer to enter into a 90 minute draw. Over the course of the season Barclays will give away two free tickets to a Premier League football game every 90 minutes of every single day of the season. Entries can be online or via SMS for a chance of winning tickets to a game of their choice. Millions have participated in this promotion so far, making it an astounding success for Barclays. Furthermore, a poll conducted by MORI, a leading research company, showed a significant rise in public awareness among people who recognized the link between Barclays Bank and Premier League football.

Sainsbury’s & Camelot Promotion

A joint promotion between Sainsbury’s supermarket and the UK National Lottery provider Camelot. Players who purchased tickets for the lottery games “Lotto” or “Euromillions” at Sainsbury’s stores were given a peel open game card where they could win money off vouchers to be spent in Sainsbury’s.

Walkers “Win an iPod mini” Promotion

A unique code was published on every Walkers product. Consumers responded by sending a code via SMS and a draw took place every 5 minutes during a one-month period. Approximately 9,000 iPods were given away during the promotion.

This promotion was designed solely to boost volume sales of the Walkers core range. Supported by an intensive advertising and marketing campaign including television ads, special packaging and in-store support plus a fun online information chart, resulted in approximately 15 million consumer entries.