EuroMillions/Daily Mail Newspaper

The Daily Mail and UK lottery provider Camelot teamed up to produce a game card that promoted both the newspaper and EuroMillions. IGI came up with the ingenious idea to distribute millions of game cards over 4 weeks. These cards were distributed inside the newspaper on Saturday, the day after the EuroMillions draw. Each game card included a single EuroMillions entry. Each of these entries was printed multiple times, making each player a syndicate member. The beauty of this game was that it played against the previous day’s draw and players knew instantly if their syndicate had won.

Pro Sport Romania

This campaign was created for a daily newspaper in Bucharest. The promotion, “Lucky Wallet”, was distributed on a twice weekly basis. The focus of the game was the Romanian football league. IGI Europrint produced millions of unique game cards, each sealed and perforated for security. This security feature also allowed for real cash or coupons to be inserted directly into the game pieces.

The Da Vinci Code (The Daily Mail / Sony Home Entertainment)

IGI Europrint produced a game card promoting the DVD release of the film “The Da Vinci Code”, which was inserted into the Daily Mail newspaper.

Each card contained 25 squares (in a 5 x 5 grid), from which 6 squares were punched out allowing the player to see through the card.

Each day the newspaper published a grid 5 squares deep and 13 squares long containing 6 different symbols repeated numerous times.

The game card was placed on the left of the grid and moved to the right one column at a time until the end of the grid on the right was reached. If at any time, 6 identical symbols appeared in the 6 punched out holes, the prize relevant to that symbol was won.

World’s Largest Scratch card

According to the Guinness Book of Records the world’s largest scratch card was produced in New Hampshire (USA) measuring a whopping 36 feet x 18.8 feet.

At IGI Europrint we like a challenge, so when Camelot approached us to help we couldn’t resist.

In June of this year Camelot launched its new £10 scratch card with a jackpot prize of £4 million. To coincide with their advertising campaign on both TV and radio, Camelot also wanted to gain further exposure online by means of a video clip on You Tube. It was decided to create “The National Lottery’s largest ever scratch card” and film it being erected using time lapse photography.

Plans were put in place for IGI to produce a card over 42 feet high and 18 feet wide. We had just two weeks to produce and erect this monster outside Leeds’s largest shopping Mall at White Rose. Needless to say everything went to plan, and the unveiling took place on schedule along with the help of Europe’s tallest man at 7 feet 7 inches and Adam Catterall the star of Camelot’s TV ads.

Andrew Brennan & Wayne Fyles on location with Europe’s tallest man, Neil Fingleton.